Beyond Marketing has worked extensively with the Canaan Zipline management team to transform the service culture from good to amazing. The internal marketing plan is being developed to strengthen word of mouth marketing and to ensure repeat customers.
Canaan Zipline Canopy Tour Services Used
Nick Wimmer - Executive Director
James La Barrie gave new life to our organization! When we brought James in to consult with our management team we were in that four-year rut of operational burnout and exhaustion that companies typically fall into. We were stretched thin and struggling to keep things fresh and creative in our programs.
James understood where we were as a small non-profit camp and retreat center and quickly assessed both our greatest weaknesses and our potential strengths in an effort to help us see the best version of our organization. His method is simple but effective in that we take an honest evaluation of who we are and what we do and make sure that this fits with the audience we are serving. Then James began to help us work through the "How" we do what we do by creating efficient systems that we can deliver on consistently every time.
James helped remind our team that our customer, our camper, our adventure participant should be at the center of everything that we do. He taught us that our marketing edge in a competitive world is great customer service-- not slick advertising. He motivated and inspired our team to think differently about what we do and how we do it and helped us connect it all back to our vision of why we started the organization in the first place.
Working with James has been a remarkable milestone in our company's journey. Through his consultation, training and coaching we have experienced a dynamic shift in our work culture and gained new perspective on how we can deliver excellence in everything we do.